We Create Amazing Vacations with Premium Rental Gear, Retail Snorkel Equipment, Expert Island Advice, and Tickets for the Best Maui Activities!

If you prefer to speak to us in person please call us @ (808)298-3021 7:30 am –  5:00 pm to Reserve Rental Gear at 50% off (2 for 1), Book Activities, or ask us Maui questions like where to find the best mai tai 😉 

Locations Locations Locations!!!  Two Shops to Serve you, Kihei and Lahaina.  Our Kihei Shop is right across the street from two amazing beaches, Kamaole 1 and Kamaole 2.  The Kamaole Beaches have lifeguards and lots of turtles.  After picking up your equipment you can snorkel the colorful and huge reef with abundant colorful reef fish and Turtles, boogie board or launch your paddle board a quick three-minute walk from our shop.  We will give you a map and show you the best snorkel spots island wide.

Our Lahaina Shop is only 5 minutes from the Kaanapali Resort Area.

Parking is FREE at our shops in the Rainbow Mall and at the Lahaina Gateway Center.

Maps, coupons, and detailed directions and advice are FREE and can make a huge impact on your trip!


COMPARE COMPARE COMPARE- Our Prices for Rentals and Activities are at least 25% Lower than our Big Competitors like Boss Frogs, The Snorkel Store and Snorkel Bob’s!  They Spend Thousands Every Month on Ads.  We do not so You Save Big!!!  


  • Rent all of the gear you need for your beach/ocean adventures!
  • We arrange and Sell all of Maui’s Island Activities including Luaus, Molokini snorkel boat tours, Zipline, Hana tours, and all the other cool excursions!
  • We sell top quality gear and REEF SAFE ORGANIC nano zinc clear sunscreens, premium snorkel gear, swimming goggles, rash guards, hats, polarized sunglasses, GO PRO accessories, logo gear, stickers, postcards & much more!

RENT your BEACH GEAR ONLINE for up to 50% (2 for 1) off our regular prices!!!  PLUS get a FREE rental item.

We Book Every Maui Activity. Only Our Favorites Are Listed Here On Our Website. Call For A Free Quote if the vendor you want is not listed!  (808)298-3021

Don’t take my word for it. Read our reviews on Yelp, TripAdvisor, FB or Google!!

We are the highest rated snorkel shop on MAUI!!! I’m so proud that we have HUNDREDS of perfect 5 stars reviews because of our integrity and love for our guests and their experience here on Maui.  Let us plan your trip and hook you up with all the gear you will need.  We are a one-stop vacation shop.

Our History

“Auntie Snorkel shop has been serving Maui’s fun seekers for over 38 years, established in 1985. We are the original South Maui Snorkel Shop. When we bought the shop 16 years ago from Auntie we decided to keep the name. “Auntie” is a term of respect here in Hawaii and we wanted to honor all the goodwill and aloha she had shared.  We are living our dream. We get to meet awesome people from all over the world and share our love and knowledge of this magical island we get to call home. We know all the spots. We have lived here since 2001.   We are the true definition of a family-owned and operated shop.  I answer the phones and work the shop along with my family.  When you shop with us you are supporting our ohana and for that I thank you!!  Why go anywhere else?  We are the friendliest, fastest, most affordable and our location is the most epic! Ma)(alo and Alo)(a”,

Mark Noble -owner
(808)298-3021

Auntie Snorkel is rated 5-Stars on both Yelp™ and TripAdvisor™