Black Rock, also known as Pu’u Keka’a in Hawaiian, is a prominent geological feature and cultural landmark located on the world-famous Ka’anapali Beach in West Maui. Ka’anapali Beach and its iconic Black Rock are popular destinations for visitors to the island and locals alike due to its historical significance, natural beauty, and recreational opportunities.
Ka’anapali Beach is situated in the Ka’anapali resort area on Maui’s west coast, adjacent to Whaler’s Village shopping and dining. Black Rock is just to the north of the Whaler’s Village area, next to the Sheraton resort. It is approximately a 10 minute drive north from Auntie Snorkel Lahaina.
Parking and Access
Parking for this area can be tricky, so come early! There are just over a dozen free parking spaces at the Ka’anapali Beach Access parking garage located beneath the Sheraton hotel. To reach it, simply follow Ka’anapali Parkway all the way until it reaches its end. Then make a left turn around the bend, and retrace your path. The second driveway on your right will lead you down into the parking garage.
If those spots are full, you can try an alternative Beach Access parking lot located about a quarter-mile down on the left side of the Whaler’s Village Shopping Center. There are only a few spots here, so you have to get lucky to get one.
If you’re planning to shop or dine at Whaler’s Village, you also have the option to park in their garage, and validate your parking. Once you’ve parked, access to the beach is easy, with well-maintained pathways for beachgoers. Black Rock is located to the right at the far northern end of the beach.
You may also park at the Sheraton for a fee. This is the closest parking to Black Rock.
Click to view a live webcam at Ka’anapali Beach and Black Rock.
Facilities and Amenities
The area around Black Rock is well-developed, with amenities like restaurants and shops in close proximity. Resort owned beach showers along the Ka’anapali Beach Walk and most shop bathrooms in the Whaler’s Village area are publicly accessible.
Ka’anapali Beach offers a wide range of water activities, including swimming, snorkeling, stand-up paddle boarding, kayaking, and parasailing. The waters are typically calm, especially in the summer months, making it an excellent spot for beginners and families with children.
Black Rock (Pu’u Keka’a), is a very popular spot for snorkeling. Here, you can encounter diverse marine life close to shore, including tropical fish and sea turtles. The best time to snorkel here is early morning, as this spot gets crowded from mid-morning through the day. Stay within the outermost point of Black Rock, as currents can be very strong just outside the rock. It’s always a good idea to snorkel with floatation and a friend!
One of the most iconic activities associated with Black Rock is cliff jumping. Hawaiians believe this spot to be a jumping point for spirits into the ancestral realm. So, please keep in mind the cultural significance and potential dangers involved with jumping off of Black Rock. It’s essential to approach the site with respect and exercise caution to adhere to safety guidelines if you choose to participate.
When surf is up, usually in the winter months, Ka’anapali Point is a fun spot to catch some waves by surfboard or boogie board. You’ll find this spot towards the southern end of Ka’anapali Beach, by the Hyatt resort.
Environment and Seasonal Variation
Get to Ka’anapali Beach early as the winds will typically start picking up by about 11am.
There is little to no shade here, so be prepared to protect yourself from strong sun.
As with many beaches in Hawaii, it’s important for visitors to respect the environment and adhere to local regulations. Protecting the natural features and marine life is crucial for the long-term health of the area.
Summer months from May – September tend to offer the calmest waters, while winter months can bring more elevated surf and choppy waters. If in doubt, don’t go out!
Remember to respect the natural beauty and environment of Ka’anapali Beach and Black Rock by leaving no trace and following any posted rules and regulations. This area offers a mix of natural beauty, cultural significance, and recreational opportunities, making it a popular and vibrant destination for both tourists and locals on Maui. Whether you’re interested in water activities or simply enjoying the stunning surroundings, Ka’anapali Beach and Black Rock provide a unique and memorable experience on the island.
About
Auntie Snorkel
Auntie Snorkel shop has been serving Maui’s fun seekers for over 33 years, established in 1985. We're the original South Maui Snorkel Shop. When I bought the shop 10 years ago from Auntie, we decided to keep the name. The name "Auntie" is a term of respect here in Hawaii. I'm living my dream. I get to meet awesome people from all over the world and share with them my love and knowledge of this magical island that I get to call home. We know all the spots. I have lived here since 2001. We're the true definition of a family owned and operated shop. I answer the phones and work the shop along with my family. When you shop with us you're supporting my ohana and for that I thank you!! Why go anywhere else? We're the friendliest, fastest, cheapest and our location is the most epic! Mahalo and Aloha”. ~Mark Noble (Owner & Maui Fun Expert)
order online and pick up in store, a quick smooth process. cap Callie was very nice and friendly! highly recommend! i’d rent here again when i come back next time. 🤙🏼
Corbin H.
Rented snorkel gear here multiple times. Always super easy process, fair price & great gear! Sarah helped us, was super nice & gave us some recommendations on spots to go snorkeling! Will definitely rent here again :)
Megan L.
Scott was so helpful and friendly! He explained how to use the equipment and provided us with info on the best places to visit. This was the best deal on gear that we found and they were great quality! Definitely recommend and will come here again on the next trip!
HRC
Rented snorkel sets and boogie boards here last year, great service. Thanks!
Madison M.
Friendly staff, effective snorkel gear. Sarah was knowledgeable on the snorkeling areas and provided us with guidance to give us the best snorkel experience possible. We even got some prescription snorkel goggles, which we were so grateful for.
Abby W.
We had a great experience. Burton was knowledgeable and friendly.
Tom B.
We got a few boogie boards and Sarah told us about the killer spots to go. So we did. And lost all of our jewelry, got scraped up all over our bodies, and literallyate sand. It was awesome. Thank you guys.
